I received 365 Photo Challenges to Inspire Your Instagram Year for my birthday and I was very excited. Often I struggle to find inspiration for photos and with this book that is something that I won’t have to worry about for ages to come. So I decided to challenge myself to post on Instagram for one whole month. Every. Day. I posted on my personal and blog Instagram accounts.
I think we can all agree that the Instagram algorithm sucks. We know this. Unfortunately there doesn’t seem to be much we can do about this. My hope was that by posting every day I would be able to increase engagement and hopefully get back to where I used to be.
After an entire month of posting every day I can safely say that it made no difference. I actually think that I got less likes. LESS! I engage daily on Instagram. I like and comment on so many photos. My photos are posted at different times of the day and still…nothing.
I currently have 1245 followers on my blog Instagram – mecupcakesandtea – and 627 followers on my personal account – kirstyhoggons. So I thought that I would put my finding into numbers to show you exactly how my engagement has dropped.
Blog Account: 14 Instagram posts at an average of 113 likes
Personal Account: 13 Instagram posts at an average of 42 likes
Blog Account: 30 Instagram posts at an average of 49 likes
Personal Account: 30 Instagram posts at an average of 24 likes
As you can see, my personal account (with half the amount of followers) got almost as many likes last year as my blog account did this year. I tried posting every day. I posted at different times. My engagement still sucks. I like/comment on so many people’s posts throughout the day and it still does not help.
I stupidly forgot to record how many followers I had at the beginning of April but I haven’t lost any and if I have then I have gained them back so my followers have remained quite steady. Obviously at this time last year I had fewer followers which just makes this so much worse. Fewer followers but way more engagement!
I am going to persevere because I do like using Instagram but does anyone else find it very upsetting when you work really hard and it seems like it is all for nothing?
Do you struggle with engagement on Instagram? How do you keep going? Also, if you know of any tips on how I can improve my engagement then please let me know because I could use all the help I can get!
Let me know in the comments below!