Does One Direction makeup actually work?

One Direction3-min

Celebrities bring out makeup all the time. It’s a pretty easy way to make money, let’s be honest. People will buy it just because it’s associated with a certain celebrity. Well, I am no different. I bought this makeup because it was in a really cool One Direction tin with Louis Tomlinson on it. I honestly did not know if the makeup inside was going to be any good but I knew I really wanted it. Today I am going to share my thoughts with you and see if it was a worthwhile purchase, or a waste of money.

One Direction-min

Let’s start with the eye-shadows. There are 6 of these, with pretty decent colours. I love that they are all named after One Direction songs! I swatched them for you so you could see them properly and they are really pigmented!

One Direction 1-min

They are also really soft and easy to apply which makes me really happy. My only complaint is that after I had swatched them they seemed to be losing their sparkle – the amount of glitter on the top wasn’t carried through the entire product. Overall though the colours are gorgeous!

One Direction 2-min

From top to bottom: I Would, Summer Love, Everything About You, Nobody Compares, Tell Me a Lie, Same Mistakes

Next I moved onto the lip glosses. These are really soft, and not sticky which is what I normally find with these kinds of lip products. I really love the colours – so much so that I used one before I even thought about doing this post! I do wish that they had another colour instead of two nudey colours but that is a personal preference!

Lip Gloss-min

The two pinks are definitely my favourite and I can see myself reaching for them a lot. Of the two nudey colours I much prefer the darker one as the other one seems pretty clear, almost white, and doesn’t really have much colour payoff. Also, the reason there is a gauge out of the one colour is because I used the brush that is in the set and, as the product is so soft, it kind of just went right through it. Conclusion? Use your finger to apply!

Lip Gloss 2-min

From left to right: Heart Attack, One Thing, Irresistable, Loved You First

You also get a lip gloss top coat which actually helps the lip gloss stay on for longer which is impressive! It looks so pretty in the photo though that I might want to wear it as is! In the box there is also an eye pencil which, to my surprise, was actually really soft on the skin. I always expect pencils like that to be hard and scratchy but I was pretty impressed with this one.

Lip Gloss2-min

The nail polishes leave me with mixed feelings. They are both glittery type colours, one more so than the other. The red one is in the shade Stole my Heart which is described as a ‘magenta pink shimmer.’ I like this one but I feel as though I would probably need to go over it again to get the coverage that I want, and let’s be honest, the bottle isn’t that big!

Nail Polish 2-min

The other nail polish is in the shade Alive and is described as ‘multi-coloured glitter flakes.’ I like this one but I don’t know if I could wear it by itself. It doesn’t distribute the flakes evenly (obviously) which makes me feel as though it might be better over a colour, even a light one.

Nail Polish 3-min

My overall opinion?

I definitely feel as though I did not waste my money. This One Direction makeup is actually pretty decent and, when I look at what I paid for it, a pretty good bargain.

Have you ever bought makeup that has been endorsed by a celebrity? Who was it, and was it any good? Let me know in the comments below!


Kirsty x



  1. April 28, 2017 / 21:27

    This is very interesting, thanks for sharing. In all honesty, i didn’t even know One Direction made makeup lol.. I find that a bit odd but hey.. if it’s decent then go for it! I’ve never purchased makeup endorsed by a celebrity, I usually just stick to my main brands that I’ve always used like Benefit, Maybelline, ELF, Revlon

    • Kirsty Hoggons
      May 1, 2017 / 14:45

      haha yeah I’m not sure how much imput they had, if any, but the makeup is decent so I am happy haha

    • Kirsty Hoggons
      May 1, 2017 / 14:45

      I think so too! 🙂

  2. April 28, 2017 / 21:40

    Those eyeshadow shades are so pretty and so pigmented – what a surprise!
    Claire xo

    • Kirsty Hoggons
      May 1, 2017 / 14:40

      I was really surprised as well!

  3. April 28, 2017 / 21:50

    Even the cheapest cosmetics are pretty good now days! I’ve purchased a lot of the Youtubers makeup, I like Tanya Burrs hers are really good xx

    Sophia x

    • Kirsty Hoggons
      May 1, 2017 / 14:40

      I wish we got Tana Burr makeup here because it really looks lovely! x

  4. abbeylouisarose
    April 28, 2017 / 22:49

    This was a really interesting read, Kirsty! I had previously avoided celeb packaged makeup because I assumed that the quality wouldn’t be great, but now I think I need to give it a chance! I’m a big fan of the red nail polish shade!

    Abbey ?

    • Kirsty Hoggons
      May 1, 2017 / 14:39

      Thank you so much, Abbey! Yeah I am definitely more willing to try other celebrity makeup after using this! x

  5. April 28, 2017 / 23:38

    I had no idea one direction did makeup! You’ve got a really good array of colours!

    • Kirsty Hoggons
      May 1, 2017 / 14:36

      Yeah I don’t know if this was a once off or if they did more haha but I was impressed with this one!

  6. June 17, 2017 / 08:44

    I had no idea 1D had a make up range. I need to find it, and buy it allllll
    *Sings* Baby you light up my world like nobody else
    *Hair whips* The way that you whip your hair gets me overwhelmed ;D

    • Kirsty Hoggons
      June 17, 2017 / 09:53

      This is my favourite comment haha! They have so many makeup products! I have this palette, all of their lip balms (which are amazing) and their lipsticks! perhaps I should swatch those too haha!

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